Georgia Jagger will front her third campaign for Hudson Jeans.

The 18-year-old model - daughter of Rolling Stones frontman Sir Mick Jagger and his ex-wife Jerry Hall - will appear in the autumn/winter 2010 adverts for the company, which will see her wearing the denim pieces and little else.

Ben Taverniti, creative director at Hudson Jeans, said of Georgia: "She is a true embodiment of the spirit of the Hudson brand. She doesn't try, she's just cool. She has that certain Je ne sais quoi.

"Her genetic DNA and our brand DNA are one in the same. Her mother Jerry Hall is American and her father is Mick Jagger and Hudson is born in California but rooted in London. She is also the ultimate Hudson girl - the personification of rock and roll meets glamour who embodies California freedom and British cool. She is effortlessly stylish, isn't afraid to take risks, or to be herself while creating her own destiny."

The black-and-white shots for the campaign were taken by legendary fashion photographer Mario Sorrenti at Aldor Manor, an Italian Renaissance style house in New York.

The new images showcase Hudson's key styles for the season, and feature designs from its Classic, Custom, Capsule and Collection lines.

Georgia - who was named Model of the Year at The British Fashion Awards - is one of the faces of Rimmel cosmetics and has appeared in campaigns for Chanel.