The rocker, who now fronts Operation: Mindcrime, launched the white wine label in the U.S. in 2007, and now it's on sale in Europe through Germany's Rinklin Winery.

"Rinklin wines are such a product of nature with all the natural variations," he says. "They deliberately emphasise these variations which makes the wines more exciting. They run the winery according to old artisanal tradition believing nature provides everything a good wine needs."

Insania is "an organic white wine" made from the Pinot Gris grape.