Rocker Gene Simmons is teaming up with an online language translation service to help celebrities connect with fans worldwide.
The Ortsbo website, which launched nine months ago, is a real-time virtual translator designed for social media platforms such as Facebook.com, instant messenger, and mobile applications.
The Kiss frontman, who will serve as the company's spokesman, signed onto the project because, as an Israeli immigrant, he believes in the initiative's mission.
He explains to Variety, "Ortsbo takes a sledgehammer to the Tower of Babel that is modern communication. It connects humanity. We are all one people... Any pop culture entity has to be worldwide."
The rocker adds the software can also help stars connect with fans in other countries more easily.