Case in point: international sensation Pras co-produced and stars in Turn It Up. It's about, what else, a young man's struggle to escape his life of crime. Redemption is the order of the day. Diamond (Pras) is a talented hip-hop performer who harbors big dreams of cutting his own record, but can't afford the inflated costs of studio time. His mercurial loose cannon of a best friend, Gage (Billboard chart-topper Ja Rule), wants to lend a helping hand, stealing $10,000 from an ill-fated drug runner. Unfortunately, the money financing Diamond's career belongs to a vicious British gangster (Jason Stratham, Snatch, good even when he's coasting) who suddenly takes an interest in stealing the rights to Diamond's record. Things sure are heating up around here.
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