Garth Brooks single-handedly saved Christmas (10) in Nashville, Tennessee by bringing an estimated $10 million (£6.6 million) to the city in tourist expenditure.
That's on top of the $3 million (£2 million) the singer/songwriter's nine pre-Christmas charity shows raised for local flood victims.
Editors at the Nashville Business Journal reveal fans flocked to Nashville for the gigs and spent a fortune on local items.