The Rise of the 'Indoor' Child as Kids Reject Outdoor Play

Gabby Logan - British children now only play outside for an average of 49 minutes a day, compared to 127 minutes spent playing indoors. New research reveals the rise of the 'Indoor' child as kids, even as young as six years old, prefer to watch TV or play on a smartphone or tablet (61%) than spend time outdoors (22%), and parents are increasingly worried about how to entice them out. The study was conducted by Persil1 among parents and children aged 6 to 12 to launch 'My Messy Adventure', a new interactive adventure story enriched by the outside world, in collaboration with the Roald Dahl Literary Estate and Quentin Blake. It reveals that almost half of children (41%) blame the weather for their reluctance to get outside with a fifth (20%) describing outdoor activities as 'too boring.' Typical outdoor activities are also on the decline as over half of children have never been on a nature trail (51%) or been camping (57%) and over three quarters (80%) have never tried orienteering. However, parents no longer see technology as a barrier to outdoor play as almost half (49%) believe their children would play outside more if technology had had an enhanced role, with 72% believing that technology can stimulate children's imaginations. 'My Messy Adventure' encourages families to use the power of technology, either a smartphone or tablet, to experience the great outdoors right on their doorstep. The interactive story allows every child to be the hero of their own Roald Dahl story whilst bringing together some of the best-known Roald Dahl characters, including James (James and the Giant Peach), Matilda and The Witches, in the same adventure for the first time, enhanced by the iconic illustrations of Quentin Blake. Luke Kelly, MD of the Roald Dahl Literary Estate and Roald Dahl's grandson, says: "My grandfather strongly believed that children should race outside to climb trees, study insects, jump in puddles, kick a ball around or just "muck about". He thou - London, United Kingdom - Thursday 18th June 2015 (6 Pictures)


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