PIXIES frontman Frank Black has teamed up with an animal rights organisation to campaign against U.S. fast food chain KFC.
The rocker - real name Charles Michael Kittridge Thompson IV - has signed a petition by People for the Ethical Treatment of Animals (PETA) urging the takeout chain to improve the lives of the chickens used in the restaurant's food.
The campaign accuses bosses at the fried chicken group of using battery-farmed animals which are raised in inhumane conditions.
And Black is now urging members of the public and his own legion of fans to sign the petition at KentuckyFriedCruelty.com to help raise awareness of the issue.
PETA spokesman Michael MCGraw says, "Frank knows that consumers care about animal welfare, and he's helping to spread the word that KFC stands for cruelty. After all, if KFC executives treated cats or dogs the way they allow KFC's suppliers to treat chickens, they'd be hit with cruelty-to-animals charges."
KFC bosses have also faced the wrath of actress Pamela Anderson, an ardent animal rights activist, who has joined the campaign.