I suppose that the problem with subtitled films is one of being literary. Sure, you can watch intelligent films until the cows come home, but the passerby on CNN's Showbiz Today said it best when he said "I don't like to read when I go to movies."
The fact is that most people don't like to read anymore. I am highly unusual in my affinity for the written word (I not only read books, but write them as a hobby), in my love of conversation as an art form. A small percentage of America likes that. This is the latter half of the 20th century. The information age where the only things that we like to read anymore are web pages. Our stories are told to us through movies. Our book reports are done courtesy of Cliffs (who, don't ask me why, did Slaughterhouse-Five, one of the easiest reads ever).
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