Boxing champion floyd mayweather, Jr. is suing the owners of a bar in New Orleans, Lousiana over claims they used his name to promote a pre-Super Bowl party without permission.

Mayweather filed legal papers at Nevada District Court on Thursday (07Feb13) alleging bosses of The Wine Bistro used his name and image, as well as the name of his affiliate group The Money Team, to lure customers to the bash last Friday (01Feb13). The Money Team reportedly includes Justin Bieber and Lil' Kim.

In court documents, obtained by editors at, Mayweather alleges he makes upwards of $100,000 (£63,000) for a club appearance and he never agreed to appear at the venue.

The Wine Bar chiefs allegedly advertised the boxer's alleged appearance on their page, on video sharing site and with flyers.

Mayweather alleges the bar owners wrongly profited from his name and is suing for unspecified damages. He is also demanding bar bosses immediately cease using his name for promotional purposes.