The Greatest Movie Ever Sold

"Very Good"

The Greatest Movie Ever Sold Review


There's a zing of postmodern fun to be had while watching a film that documents itself being made. And while it's a clever look at the secret world of product placement, you never quite feel like the movie itself really gets up to speed.

In order to make a documentary about the shady world of brand integration in films and television, Spurlock decides to sell his new project to the highest bidders. And discovers that there's a parallel world of public relations, advertising, product specialists and neuro-marketers who make a lot of money doing this. After a slow start, sponsors climb on board, and Spurlock makes sure to keep their products on-screen as he conducts interviews with experts.

But does this compromise his journalistic or artistic integrity?

Spurlock is a likeable character, always honest with us about what he's up to, so following him through this process has a strongly personal touch. We watch as he works out his own brand personality, makes hilarious pitches to executives and then cross-markets the film. All the way through, Spurlock walks the extremely fine line between making a documentary, finding the comedy in each situation, pulling the curtain back on a clandestine industry and of course advertising his sponsors.

And his questions become increasingly relevant to his own situation as a filmmaker: when does sponsorship become selling out? Will all of this mean that he loses control of his film? Is there ever truth in advertising? He also explores the nature of product placement, asking whether audiences know they're being sold something even as he is shamelessly hawking his sponsors' wares to his hapless interviewees.

In other words, while showing us what's going on, he reveals how this insidious process is woven into every layer of production and marketing. The way he pushes the various brands becomes an amusing running joke, while he gets telling insight both through experts and with vox pops in the streets. It's a funny, lively, expertly shot and edited film. And the only complaint is that there's no sting in the tail. Although you could argue that the entire film is the punchline.



The Greatest Movie Ever Sold

Facts and Figures

Genre: Documentaries

Run time: 90 mins

In Theaters: Wednesday 24th August 2011

Box Office USA: $0.6M

Box Office Worldwide: $622 thousand

Distributed by: Sony Pictures Classics

Reviews

Contactmusic.com: 3.5 / 5

Rotten Tomatoes: 73%
Fresh: 92 Rotten: 34

IMDB: 6.6 / 10

Cast & Crew

Director:

Producer: Keith Calder, Jeremy Chilnick, Abbie Hurewitz, , Jessica Wu

Starring: as Himself, Paul Brennan as Himself, Ralph Nader as Himself, as Himself, J.J. Abrams as Himself

Contactmusic


Links



Advertisement

New Movies

Colossal Movie Review

Colossal Movie Review

It's rare to find a movie that so defiantly refuses to be put into a...

King Arthur: Legend of the Sword Movie Review

King Arthur: Legend of the Sword Movie Review

It's unlikely that Guy Ritchie could make a boring movie if he wanted to. This...

Snatched Movie Review

Snatched Movie Review

It doesn't really matter that the script for this lively action-comedy is paper thin: teaming...

Jawbone Movie Review

Jawbone Movie Review

Boxing movies aren't usually this thoughtful. Sure, there are plenty of punchy moments in the...

Whisky Galore! Movie Review

Whisky Galore! Movie Review

Scottish filmmaker Gillies MacKinnon (Hideous Kinky) remakes the 1949 Ealing comedy classic, although it's difficult...

Alien: Covenant Movie Review

Alien: Covenant Movie Review

Master filmmaker Ridley Scott is back to continue the story 10 years after the events...

The Journey (2017) Movie Review

The Journey (2017) Movie Review

A fictionalised account of real events, this drama is reminiscent of Peter Morgan's work in...

Advertisement
Sleepless Movie Review

Sleepless Movie Review

In remaking the 2011 French thriller Sleepless Night, the filmmakers have dumbed down both the...

Unlocked Movie Review

Unlocked Movie Review

By injecting a steady sense of fun, this slick but mindless action thriller both holds...

Lady Macbeth Movie Review

Lady Macbeth Movie Review

A seriously impressive feature directing debut with a star-making central performance, this period British drama...

Guardians of the Galaxy Vol. 2 Movie Review

Guardians of the Galaxy Vol. 2 Movie Review

It was never going to be easy to match the impact of 2014's Guardians of...

The Promise Movie Review

The Promise Movie Review

The director of Hotel Rwanda, Terry George, turns to another humanitarian horror: the systematic murder...

Their Finest Movie Review

Their Finest Movie Review

Skilfully written, directed and acted, this offbeat British period film tells a story that catches...

Unforgettable Movie Review

Unforgettable Movie Review

With heavy echoes of trashy thrillers like Fatal Attraction, this movie overcomes its painfully simplistic...

Advertisement
Artists
Actors
    Filmmakers
      Artists
      Bands
        Musicians
          Artists
          Celebrities
             
              Artists
              Interviews
                musicians & bands in the news
                  actors & filmmakers in the news
                    celebrities in the news

                      Go Back in Time using our News archive to see what happened on a particular day in the past.