Eva Longoria is dating Jose Antonio Baston.

The 38-year-old actress has been keeping her blossoming romance under wraps for the past few weeks, but she finally went public with her new beau over the weekend as he escorted her to the Museo Jumex Opening dinner at Case De La Bola in Mexico, on Friday (15.11.13).

A source told People magazine: ''He's been sweeping her off her feet and courting her like a proper gentleman.''

Jose - who is the president of Televisa, the largest media company in Latin America - was first spotted at New York's Serafina restaurant with Eva back in October, but it appears he was mistaken for her former boyfriend Eduardo Cruz at the time.

Both Eva and Eduardo were quick to deny they were together on their respective Twitter accounts.

Earlier this month, it was reported Eva had started seeing ''a wealthy, successful businessman from Mexico'', with a source saying, ''She's very happy, and he's crazy about her.''

The stunning actress had been single since ending her relationship with reality TV star Ernesto Arguello, who she met while producing dating show 'Ready to Love', in August.