Former Eurythmics star Dave Stewart is set to make history with the release of the first music video shot in 11.1 surround sound.
The pop pioneer joined forces with executives at sound technology experts Dts to create a sound experience "unlike anything else in the medium".
A spokesman says, "They filmed the short film/music video and mixed it in 11.1 surround sound, breaking ground for the art form itself. As a result, it's an immersive and all-encompassing experience that merges sexy visuals, impeccable songcraft, engaging narrative, and state-of-the-art technology."
Stewart will release the promo for his new Weapons of Mass Entertainment track, Every Single Night, on Friday (04Oct13).