The rock star is planning to make films chronicling classic music photography with the lensmen behind each piece talking about how the shot came about.
The first project in the series will feature photographer Henry Diltz telling the story of his iconic The Doors' Morrison Hotel album cover shoot.
Diltz spent a day with the band in Downtown Los Angeles trying to get the perfect shot for the album cover, while capturing frontman Jim Morrison and his bandmates hanging out in local bars and places of interest.
Stewart says, "Being a massive fan of photography and music, it's very exciting for my company to partner with Morrison Hotel Gallery and their photographers who have captured some of the greatest moments in music history. It's mind-blowing to hear the stories behind those iconic shots.
"Recording Henry Diltz last week, talking about how he came to take that legendary album cover of The Doors, had us so captivated, when he stopped talking we all applauded and I immediately had to go buy the album again!"