Rap mogul SEAN 'P DIDDY' COMBS has branched out into yet another business
arena, after joining forces with the Estee Lauder cosmetics group to launch a
new line of fragrances.
The BAD BOY RECORDS boss, also has a clothing line and a Broadway stint
keeping him busy, will lend his SEAN JOHN name to the line, created and
marketed by the beauty giant.
Diddy says, "People express themselves in many ways - through their music,
through the way they dress, and also through the fragrance they choose, so
deciding to make a fragrance was very natural for me."
Terms of the multi-year deal have not been disclosed.