Emma Watson has travelled to Paris to shoot her first campaign for LancÃ´me.
The 'Harry Potter' actress - who was unveiled as the new face of the luxury French cosmetics brand on Monday (14.03.11) - donned a number of high-fashion outfits to be photographed by legendary snapper Mario Testino.
Sporting a pale Pink blazer and black tie for a look which was more androgynous than her usual feminine style, the British beauty showcased glamorous bright red lipstick and perfectly cropped hair.
Youcef Nabi, president of LancÃ´me International, recently explained the 20-year-old actress - who follows in the footsteps of the likes of Kate Winslet, Julia Roberts and Penelope Cruz by being named as the face of the brand - was chosen for the role because of her "fresh spirit".
He said: "Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancome."