Emma Watson has reportedly been dropped as the face of British fashion brand Burberry and replaced by model/actress Rosie Huntington-Whiteley.
The 20 year old stepped in front of the camera to model for Burberry last year (09), and has appeared in a number of advertising campaigns for the brand.
But bosses at the fashion house have now allegedly decided to make a change in favour of the Victoria's Secret star, whose profile has been raised in recent months after she was hired to replace Megan Fox in the Transformers franchise.
A source tells Britain's The Sun, "Emma was a huge success. Everyone expected her to be used again."