Emma Roberts is ''excited'' to be the new face of the Vans Custom Culture campaign.

The 'Valentine's Day' actress has teamed up the shoemaker's to front the brand's fourth edition of their program which encourages US school children to get creative with art and design.

She said: ''As a huge Vans fan I am so excited to work with Vans Custom Culture on this great initiative. Not only does it help to inspire high school students across the US to embrace their creativity, but it also raises awareness for the importance of art in high schools all over the country.''

The nationwide contest gives students the chance to compete for a $50,000 award for their school's art program and the opportunity to travel to New York to exhibit their Vans creations at the final showcase.

Last year, Emma became a fashion advisor for shopping app Snapette.

The 21-year-old beauty teamed up with the free tool - which allows users to virtually browse photos of products available in nearby stores or upload snaps of their latest shopping finds - and says her friends think she's perfect for the role.

She said: ''My friends always laugh because they're like, 'All you Tweet about is fashion and TV,' and I was like, 'You're right!' So now there's something made just for what I've been doing all along.''