Eminem has recruited one of America's top TV pitchmen to help spread the word about his new album RECOVERY.
Vince Shlomi, who fronts high-energy ads for Sham Wow mops and Slap Chop kitchenware, has signed on to give the rapper's new release a TV shopper-friendly spin as part of a comical new EmWow ad.
In the ad, Shlomi says, "The Eminem CD has dozens of uses. It cuts razor-thin slices! Use it as a coaster! Put it on your hose!"