Elvis Presley's Graceland home will house an event to mark the 30th anniversary of the rock 'n roll legends death. Company Elvis Presley Enterprises Inc (EPE). has launched a new advertising campaign in a bid to lure fans to the house for the event in August this year (07). The firm, predominantly owned by billionaire media mogul Robert F.X. Sillerman, hope to turn the star's former estate into an international tourist destination and double the number of visitors, currently estimated at 600,000 a year. Paul Jankowski, EPE's chief marketing officer, says "The Discover Your Inner Elvis campaign will be used ... to support our worldwide branding strategy."