A selection of wines bearing late rock 'n' roll legend Elvis Presley's image are due to hit UK stores this year (05).
The wines titled KING CAB, JAILHOUSE RED and BLUE SUEDE CHARDONNAY have already had huge success in America and feature a picture of the singer on their labels.
Brian Peck, SIGNATURE WINES' vice president, says, "We realise people buy the wines for the novelty of Elvis being on the label.
"But we put good wine in there as well so that once they have tried them customers come back.
"People are really taking to them."
The late rock star is currently number one in the UK single with a re-issue of IT'S NOW OR NEVER.02/02/2005 17:41