Elvis Presley Enterprises is searching for the first official ELVIS impersonator. The King of Rock 'n Roll's estate is holding a "tribute artist" contest to coincide with the 30th anniversary of Presley's death. Contestants will be selected at Elvis tribute contests, along with fairs, festivals and other venues. The qualifying rounds and finals will be held in Memphis, Tennessee during Elvis Week from 11-19 August (06). Judges will be looking for the "best representation of the Elvis legacy" in talent, appearance, performance, stage presence and each contestant's overall tribute. The best performer will be named the 2007 Elvis Tribute Artist of the Year. Presley, 42, died on 16 August 1977.