The 56 year-old comedienne is hoping to achieve great success with this new product. "I wouldn't be doing this if I didn't want it to be the biggest brand name that you can imagine," she states.
Ellen Degeneres can do it all!
The 56 year-old TV personality is joining a select group of celebrities, which includes Gwyneth Paltrow, Reese Witherspoon and Blake Lively, as she is releasing her own lifestyle brand.
DeGeneres is launching the brand, called E.D., later on this year, hoping to available just in time for the holiday season.
The items that Ellen fans can looking forward to purchasing in the collection will include everything from fashion accessories, home goods and items for pets.
This new venture is something the comedienne is looking to take very seriously as she plans on putting all her focus into the project once she wraps up her hosting gig.
"I wouldn't be doing this if I didn't want it to be the biggest brand name that you can imagine," she told WWD.
Although we can speculate what will be included in the capsule, such as ornaments, candles and other decorative features, Ellen doesn't want to reveal everything straight away.
"I don't want to be specific because I don't want people stealing my ideas," she jokingly added.
And to prove how serious she is, DeGeneres has enlisted Chris Bruch's Burch Creative Capital as a launch partner. The private equity group, led by Bruch, has collaborated in both relatively small and huge projects in all different kinds of branches, from Fashion to technology.
But what drew Burch to Ellen's product was her ability to connect to the general public in an authentic manner.
"Ellen will drive the design and merchandise process," he told the paper. "I'm fortunate to be creative and have a little bit of business sense, but in this case, it's Ellen's vision."
Although a release date is not yet due, it will be worth the wait as Ellen is fully prepared to make this the best brand she possibly can. "It's going to be interesting over the next three or four years, to really establish the business in addition to doing my show," she said. "It's a whole new chapter. My life has gone to places...it's pretty amazing."
Ellen is joining a list of celebrities who have already launched their own lifestyle brands