Elizabeth Hurley is going to turn the Empire State Building Pink.

The model-and-actress - who is a spokesperson for Estee Lauder - is backing the beauty company's Guinness World Record attempt to illuminate 40 global landmarks, including the iconic New York building, on Friday (01.10.10), which also marks the beginning of Breast Cancer Awareness Month and 10 years of Estee Lauder's Breast Cancer Awareness illuminations.

The global record attempt will begin on Thursday (30.09.10) in Australia with the illumination of Federation Square, the National Library of Australia, Old Parliament House, Parliament House, Questacon, The National Science and Technology Centre, Black Mountain Tower, Brisbane City Hall and Currumbin Wildlife Sanctuary.

The lighting of the Empire State Building - with the switch triggered by Elizabeth and Evelyn Lauder of the beauty brand - will be the last landmark to be lit in the 24-hour period.

Among other buildings to be adorned with pink Lights for the new Guinness World Records category entitled 'Most Landmarks Illuminated for a Cause in 24 Hours' will be the Taj Mahal Palace and Tower Hotel in India, Kuala Lumpur Tower in Malaysia and the Rockefeller Center in New York City and Castle Schonbrunn in Austria.