British actress/model Elizabeth Hurley turned the Empire State Building pink on Monday (01Oct12) in celebration of cosmetic giant Estee Lauder's breast cancer awareness drive.
The Bedazzled star has been the company's celebrity champion for over a decade, and she headed to the top of the iconic skyscraper in New York to mark the campaign's 20th year.
She then flicked the switch to illuminate the building with pink light - the colour of the international breast cancer fundraising campaign.
Taking to Twitter.com to thank Empire State bosses for their hospitality, she wrote, "Thanks to the wonderful organisers at the Empire State Building for letting us go up to the 103rd floor. Gulp."
The campaign is especially poignant this year (12) as Estee Lauder boss Evelyn Lauder lost her battle with cancer at the age of 75 last November (11).