The Thinking Out Loud hitmaker's success inspired bosses at HB Ice Cream to rework the packaging design for their Gingerbread Ice Cream Sandwich to feature a red-headed gingerbread man holding a guitar.

The new box features the flavour's new name, Ginger-Ed, and although the idea isn't officially linked to Sheeran, the singer has given the product a big thumbs up.

Sheeran shared a photo of the new ice cream sandwich box on on Friday (24Jul15), and captioned it, "You know you've made it when..."

The star is in Dublin, Ireland this weekend (24-26Jul15) to perform two gigs at the city's famous Croke Park.