Twin moguls MARY-KATE and ASHLEE OLSEN have set their business sights on a new target - boys.
After successfully attracting hordes of young female fans to their various branded products, the 19-year-old sisters have decided it's time the opposite sex enjoyed their merchandise.
Ashley says, "My sister and I started the whole 'tween empire. I definitely see the potential for boys to do that sort of thing."
The Olsens' Dualstar Entertainment Group has signed 13-year-old twins COLE and Dylan Sprouse as the combined face for a new line of DVDs, CDs, sporting goods and clothing - as well as video games and mobile phone downloads.
The line is set to launch next year (06).