Duran Duran star NICK RHODES has signed up to front an advertising campaign for a collection of revolutionary new anti-ageing face creams.

The keyboardist, 52, will help to promote genetically-formulated skincare range Geneu, which was created by Christofer Toumazou, chief scientist of Imperial College London's Institute of Biomedical Engineering.

He will also be heavily involved in other marketing aspects of the products, before its launch later this summer (14).

He tells London's Evening Standard newspaper, "I just love beautiful brands. I am going to shape the visuals, the website, the store, the photography, the graphic design. It is a very exciting new project."