Bleibtreu stars as Tarek, an ex-journalist turned cab driver who comes across a newspaper ad seeking participants to partake in a University sponsored psychological experiment. The experiment is to be set in a mock prison environment, and Tarek is immediately intrigued by the possibility of writing a story based on his experience as a research subject. Tarek is able to sell the idea to his former editor, and he then applies and is accepted as one of the test cases.
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The beautifully shot advert was released on Sunday and has become a significant hit.
The band re-post his video on their social media page.