Hip-hop star DJ Khaled has become the latest celebrity to launch his own range of high-end headphones.
The All I Do Is Win hitmaker has teamed up with Bang & Olufsen and Heads Audio bosses to create his own premium collection of products to rival brands such as Dr. Dre's hugely successful Beats By Dre line, which was recently acquired by Apple chiefs.
Announcing the deal in a statement, Khaled says, "Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen (sic) to create the best audio in the market place, We The Best Sound.
"We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen (sic) brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen (sic)."
He has also shared a photo of the red and gold-coloured headphones on his Instagram.com page.
Rappers 50 Cent and Ludacris also front the premium headphone lines SMS Audio and Soul Electronics, respectively.