The only thing harder than a Super Bowl ticket to get hold of over the weekend was one to screening of Hannah Montana and Miley Cyrus: Best of Both Worlds Concert. The movie, which played on only 683 screens, took in an estimated $29 million, or an average of $42,500 per theater. Analysts could not recall any film opening in fewer than 1,000 theaters performing as well. It was also the best opening for any film over a Super Bowl weekend. The box office take was boosted by the near-doubling of ticket prices and the elimination of children's discounts in many theaters. Moreover, Disney announced that it would (as expected) extend its run through Valentine's day -- and said that it expected repeat business. Media by Numbers President Paul Dergarabedian told Bloomberg News, "It's amazing to witness the incredible box-office clout of young women. Girls rule this Super Bowl weekend." Debuting in second place, Lionsgate's horror film The Eye, starring Jessica Alba, brought in about $13 million. However, Over Her Dead Body, the only other movie to open wide over the weekend, tanked with just $4.6 million, failing even to make the top ten. Last week's winner, Meet the Spartans, plummeted to fifth place in its second weekend, with just $7.1 million. With a combined take of $102 million for the top 12 films, the box office was up more than 40 percent from last year's Super Bowl weekend. Thus far for the year, sales are up 15 percent; attendance, 10.8 percent.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers:
1. Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, $29 million; 2. The Eye, $13 million; 3. 27 Dresses, $8.4 million; 4. Juno, $7.5 million; 5. Meet the Spartans, $7.1 million; 6. Rambo, $7 million; 7. The Bucket List, $6.9 million; 8. Untraceable, $5.4 million; 9. Cloverfield, $4.9 million; 10. There Will Be Blood, $4.8 million.




04/02/2008