Deep Purple singer Ian Gillan is swapping the recording studio for the conference room to host a series of heavy metal business seminars.
The rocker will join forces with Ozzy Osbourne's former guitarist Bernie Torme to share their industry expertise with the public in Dartford, England on 19 June (12).
The sessions are being organised by former business manager Peter Cook, who has penned books on his rock 'n' roll experiences.
Torme tells Britain's The Independent newspaper the seminars are sure to be interesting and useful: "The music business is a great teacher of life skills such as negotiating, marketing, teamwork, high performance and so on, both how to do them well and occasionally the dark side of the force."