World famous DJ Deadmau5 has unveiled his first clothing line, Neffmau5 collection.
Deadmau5 has unveiled his first clothing line, Neffmau5.
The Canadian DJ - real name Joel Zimmerman - has joined forces with Neff Headwear to creating a streetwear range featuring sweatshirts, hats and T-shirts.
He said: ''I love the street and snowboard scene.
''The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration.
''Plus it was easy to put ears on the Neff face for an instantly legit logo, right?''
The line is a result of a two-year creative collaboration and the clothes all bear the iconic DJ's trademark mau5head logo and Neff's Suckerface design.
Shaun Neff, the brand's founder and CEO, commented: ''We think Neffmau5 perfectly expressed the combined energy of our two brands and we hope a new army of new consumers will agree.''