With Marvel making a play for the kids’ animated movie market, there’s finally some variety at the box office this weekend. The studio’s Disney-esque hero adventure, Big Hero 6 takes plays in San Fransokyo (that’s a future hybrid between San Francisco and Tokyo, in case you’ve missed the subtle wordplay) and centres on Hiro Takadashi.

Big Hero 6
Big Hero 6 couldn't quite match Interstellar at the box office, but is getting a round of critical praise.

Hero is a 13-year-old child prodigy, who has already graduated high school and spends his free time building fighter robots. Why not, right?

Watch the trailer for Big Hero 6 below.

BH6 is on track to finish its debut weekend with a gross total of $15,8 million, according to Box Office Mojo. It’s a good weekend for what has essentially been an experiment for Marvel, but not good enough to top Interstellar.

More: Make No Mistake, Big Hero 6 Could Be Disney's Finest In Years

More: With 100%, Big Hero 6 Is Pretty Much The Best Movie Ever

Interstellar got a two-day head start thanks to its arrangement for IMAX and 35mm screenings on Wednesday (which raise its total earnings to $19,151,000) and, according to BOM, it’s expected to win the weekend.

Check out the Interstellar trailer below. 

Rounding out the top 5 and closely bunched in earnings on Friday were horror film Ouija with $1,9 million; David Fincher’s Gone Girl with $1,8; and Dan Gilroy’s Nightcrawler with $1,7 million.