At its heart, the movie is a haunted house flick in the vein of recent films like House on Haunted Hill and Thirteen Ghosts, albeit one that takes a long time to get going, a long time to build up a story, and a long time to get over with. But they had a lot of commercials to sell, so who can fault them, huh?
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Feige thinks a "new thing" could be on the horizon.
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