Marina Bay Sands unveils 'Never Settle' campaign starring David Beckham

David Beckham - Marina Bay Sands today unveiled its latest advertising campaign starring global sporting legend David Beckham. Directed by award-winning American director and photographer Anthony Mandler, the multimillion dollar "Never Settle" campaign enables consumers to discover the integrated resort through the eyes of Beckham in a series of print and television commercials. Featuring Beckham at the iconic architecture marvel, the campaign highlights the luxury retail, fine dining, leisure and entertainment experiences that have become synonymous with Marina Bay Sands. The four advertisements from the campaign will appear in local and regional dailies, magazines and billboards across Singapore, Indonesia, Malaysia and China, with the commercial airing on various digital platforms, TV and network cable channels. In the 2-minute commercial, Beckham can be seen pulling up in a sleek vehicle and entering into the glitzy world of Marina Bay Sands. The many experiences that unfold within the award-winning destination are illustrated through scenes of Beckham experiencing celebrity chef restaurant CUT, making a grand entrance into the Chairman Suite, enjoying the city's best night views from Sands SkyPark, and raising a toast to fellow party-goers. The energy and excitement of the award-winning property are juxtaposed with scenes of tranquility at the Banyan Tree Spa, the integrated resort's inner haven. David Beckham said: "I have collaborated with Marina Bay Sands on a wide range of projects ranging from charity events, inspirational workshops and festive celebrations. This is a brand that always aspires to be the best in everything it does. That's why I love Marina Bay Sands. I am thrilled to be part of its story for the 'Never Settle' campaign, which is about a celebration of an amazing destination." Conceptualised by creative agency AR New York, the commercial and advertisements were shot over two days at Marina Bay Sands in early October 2014, across many at Marina Bay Sands - Singapore - Thursday 12th March 2015 (6 Pictures)


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David Beckham
Photo credit: Marina Bay Sands


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David Beckham
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David Beckham
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David Beckham
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David Beckham
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