David Beckham has arranged top-of-the-range kits and facilities for his sons' soccer teams.
The Los Angeles Galaxy player has persuaded entertainment company SBE - who specialise in luxury hotels and nightclubs - to sponsor Romeo, 10, and seven-year-old Cruz's sports sides and the funding they have received have enabled them to smarten up on the pitch and invest in better training facilities.
According to The Sun newspaper, the investments have paid off as both sides have won almost every game this season.
David - who also has son Brooklyn, 13, and 15-month-old daughter Harper, with his wife Victoria - recently revealed his sporty sons were keen to try new activities after watching the London 2012 Olympics.
He said: ''My pride reached new heights when I took part in the 2012 opening ceremony then when I took my three boys to watch some of the events - like Tom Daley winning his bronze for diving ... As I sat with Brooklyn, Romeo and Cruz in the Olympic Stadium, I was overwhelmed with pride that I could take them to the 2012 Games in the part of London where I grew up, just down the road from where I first kicked a ball.
''I know that my boys have been inspired by what they've seen and want to try all sorts of different sports for themselves.''