David Beckham launched a new UNICEF project, 7: The David Beckham UNICEF Fund, in London today (09.02.15), which will attempt to raise ''millions'' for vulnerable children around the world.
David Beckham has launched an initiative with UNICEF to raise ''millions'' for vulnerable children around the world.
The former footballer - who has kids Brooklyn, 15, Romeo, 12, Cruz, nine, and three-year-old Harper with wife Victoria Beckham - admitted he wanted his own children to be ''proud'' of him as he announced the new project, entitled 7: The David Beckham UNICEF Fund, named after the number he wore on his England shirt.
Speaking at the launch in central London today (09.02.15), he said: ''I've been a Goodwill Ambassador for 10 years now and I feel so honoured to be part of UNICEF's amazing work for children.
''Today, the need to help children has never been greater and since retiring I have more time and I want to do so much more. That's why I am setting up this new fund with UNICEF.
''7 represents my ongoing commitment to helping children who need it most around the world.
''This is me stepping up my support - because I can, because I want to, because the outcome will help change the lives of millions of children.
''Everything I have done, my football career, my family, has led to this point - this is the moment for me to do what I can to help children in every corner of the world. This is something I want my own children to be proud of.''
The 39-year-old star is planning to put on several fundraising events in a bid to raise much-needed money to help improve and save the lives of disadvantaged youngsters across the globe.
He added: ''Over the coming years I am going to work with UNICEF to raise millions and speak out for children all over the world.
''I am planning numerous fundraising initiatives and I also hope to travel much more - meeting children, UNICEF staff and world leaders to help raise awareness and increase the pace of change.
''There are some very exciting plans ahead and I am so proud to be part of this.''
Paloma Escudero, from UNICEF's Global Management Team, added: ''David has raised awareness of major dangers facing children - including malnutrition, Ebola and AIDS - and has travelled with UNICEF to Sierra Leone, South Africa, Thailand and most recently the Philippines, where he helped raise vital funds for children affected by Typhoon Haiyan.
''Through 7: The David Beckham UNICEF Fund, we can act together to drive positive change for children.''
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