David Beckham has unveiled his new underwear range for H&M which will be available to buy from Thursday (22.08.13).
David Beckham has unveiled his new underwear collection for H&M to be released on Thursday (22.08.13).
The retired soccer star models the pieces in a sexy campaign to advertise the high-street retailer's latest bodywear range, which is inspired by heritage sportswear.
David showcases the collection wearing a range of trunks, pyjama trousers and vest tops in an East London style football changing room.
The 38-year-old star said: ''I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama bottoms and raglan-sleeve tops are already wardrobe favourites for me that I know I'll wear all season long.
''It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.''
David's collection marks an on-going collaboration with the Swedish brand who are focusing the range on the range on fit, fabric, comfort and style.
Fans will be able to purchase the David Beckham Bodywear collection across the menswear departments of 2,800 H&M stores worldwide in addition their e-commerce store.
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