David Beckham is the new face of Breitling.
The soccer star has teamed up with the famed Swiss watchmakers to promote its Transocean Chronograph Unitime worldtimer watch and he says he was thrilled to be chosen.
He said: ''I've always been a long-time admirer of Breitling. As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.''
He also took to his Facebook account to share with his fans a look behind the scenes during the shoot.
He wrote: ''I'm proud to be partnering with Breitling, here's some behind the scenes footage from my new campaign.''
The campaign was shot by renowned American photographer Anthony Mandler and one image features David standing in front of a private jet wearing his Transocean Chronograph Unitime.
Aviation has always played a part part in the brand and it has created a number of travel watches including the famous Unitime in the 1950s and 60s.