Soccer superstar David Beckham's three young sons are set for the gift of time this Christmas (05) - family pal Damon Dash plans on giving them each $50,000 (GBP27,800) watches as gifts.

The rap mogul, who teamed up with Beckham's wife VICTORIA to record a new album last year (04), plans to launch his new timepiece range next year (06) and wants his English pals to be among the first to try on the jewelled watches.

He plans to give BROOKLYN, six, ROMEO, three, and baby CRUZ their own diamond-encrusted Tiret watch.

Dash created the new watches with celebrity jeweller DANIEL LAZAR.