Soccer icon David Beckham is cashing in on his blossoming celebrity status - after agreeing to sign a $6 million (GBP4 million) deal to promote his own scent.

The hunky England captain - married to former SPICE GIRL Victoria Beckham - will put his name to the fragrance by perfume house COTY and appear on posters and billboard ads.

The contract - on top of $23.25 million (GBP15.50 million) in sponsorship contracts he already has - will increase his reported $75 million (GBP50 million) fortune even further.

An industry source says, "This could be one of the biggest ad campaigns ever."

Coty's other big-name clients include Jennifer Lopez, supermodel Kate Moss and singer Celine Dion.

09/06/2003 13:52