David Beckham will be showing his love for his adopted California by kicking soccer balls into the sea.
The Los Angeles Galaxy star has agreed to help state Governor Arnold Schwarzenegger promote California as a tourist destination.
His new ad campaign for the California Travel & Tourism Commission will launch in the U.S., Canada and Britain later this month (Sep09).
He filmed his ad on Santa Monica beach last Thursday (27Aug09).
The new tourism campaign also features Rob Lowe and Vanessa Williams.