Following on from the success it achieved over its opening weekend last week, the latest James Bond film, Skyfall, has broken yet another record by becoming the highest grossing film over its opening week in the UK.
The new Bond film, Daniel Craig’s third as 007, has so far taken in £32.7 million since it opened last week, overtaking the previous holder of the record Harry Potter and the Deathly Hallows: Part 2. Around £30 million of the takings came in the opening weekend, but the gradual increase of taking – over a Halloween weekend that saw few attend the cinemas – has cemented it’s place in the history books already.
In regards to the achievement, Gary Barber, Chairman and Chief Executive Officer at MGM said: "The continued record-breaking success of this film is a true testament to all involved and the global power of this 50 year old franchise."
The release of the 23rd Bond film coincided with the 50th Anniversary of the franchise, with first Bond film Dr No being released in 1962. Brit Sam Mendes directed Skyfall and sees Judi Dench reclaim her role as M, with Javier Bardem starring as the baddie Silva.
The film opens on November 9 in the US.