We all know Skyfall’s successful, at this point we all know just how successful it is as well, with constant reports letting know us know every time it passes a landmark box office figure, delivered with the same enthusiasm that Red Bull marketing executives must have felt every time they saw Felix Baumgartner plummeting another few thousand feet to earth without dying the other month.
Well here’s another one: The Guardian reports that the James Bond film has managed to muscle its way back to the top of the UK box office on its sixth week of release, beating out The Twilight Saga: Breaking Dawn – Part 2, which had spent the previous two in first place. Coming out of the weekend, Skyfall had posted takings of £2.28 million for a 38-day total of £93.77 million. Monday (December 3) and Tuesday’s (December 4) takings have since been added to that total and the film now sits pretty with £94.28 million over 40 days.
That means it’s hit another landmark: ousting Avatar as the UK’s biggest grossing film ever after 40 days, with the James Cameron-directed film having taken £94.03 million upon its release. Skyfall has benefitted from a slight inflation on cinema ticket prices, though it is worth pointing out that it’s achieved its figure without additional 3D screenings. There’s good news for Breaking Dawn – Part 2 too; it’s become the sixth film in the UK to break the £30 million barrier in 2012. With The Hobbit still to come, it’s looking like a bumper year for the British cinema industry.