Movie tough guy Daniel Craig is showing off his feminine side after dressing in drag for a new film supporting women's rights.
The James Bond star begins the two-minute short as the suave superspy, receiving a lecture from his secret service boss M about gender issues, pay inequality between the sexes, and domestic violence.
He then dons a blonde wig, patterned dress, black tights, high heels and earrings as M - played by Dame Judi Dench - reels off a series of harrowing examples of sexism and the poor treatment of women around the world.
The clip, directed by Sam Taylor-Wood, will be shown in cinemas in Britain and streamed online to highlight International Women's Day on Tuesday (08Mar11).
Nowhere Boy director Taylor-Wood says, "Bond is challenged by M to think about gender inequality, and I hope that the film encourages viewers to do the same."