It's no surprise films keep breaking box office records; the tickets cost more. But they've still got to attract those fans into movie theatres, and that's what Twilight and Skyfall seem to be doing, as they're predicted to break Thanksgiving weekend box office records.
The tradition is to open films on the Wednesday before Thanksgiving, which gives the kids - who are off school on that day - the chance to go and see their favourite characters on the big screen. It seems to have worked well for Twilight and Skyfall, as the films combined to collect $44.3 million in total U.S. and Canadian ticket sales for the day; an impressive feat for one day's work. The previous weekend, Twilight had already managed the huge sum of $141.3 million. The 2009 holiday weekend record of $273 million saw The Twilight Saga: New Moon and the football flick, The Blind Side, bring in the cash, but if current figures are anything to go by - and they're already 20% higher than 2009's effort - this weekend will herald a record breaking total.
It looks like financial posterity in the light of a global financial crisis doesn't deter film goers, in fact, a dose of romantic escapism is probably just what a struggling public need to distract them from their financial woes. The poor get poorer, the rich get richer, and the movie-stars get even richer.