Daisy Lowe is the new face of the Clothes Show Live.

The British model will front the five-day event celebrating the best of British fashion and will be strutting her stuff during an exciting catwalk show as well as starring in a new photo campaign by Matt Irwin, who has previously worked with Lady GaGa and Naomi Campbell.

The 23-year-old beauty commented: ''It's a huge honour to be representing Clothes Show Live. I've been a fan since I was a young girl - it's a great British institution that makes fashion accessible for all ages.

''I'm proud to be involved this year when the focus is right where it should be - at the heart of British fashion.''

The Clothes Show Live Show's producer Maryam Hamizadeh added: ''Focused on our Roots at the heart of British fashion, Daisy seems just the right ambassador.

''Her sense of style, accessibility and positive body image really caught our attention.

''Daisy embodies what we are all about, and is a woman of her day and age - independent, confident, determined and, of course, extremely fashionable.''

The Clothes Show Live will feature catwalk shows and shopping from internationally acclaimed brands and high street labels, as well as showcasing work by up and coming designers.

The highly-anticipated event takes place from December 7 to 11 at NEC Birmingham.