Designer Richard Nicoll was at the Vodafone Oxford St experience store, where he personalised limited edition Richard Nicoll tote bags for customers.
The evening marked the beginning of Richard's two season LFW partnership with Vodafone which will continue to offer exclusive access and invaluable fashion insight for customers.
The partnership will also see Richard and the Vodafone innovation team working closely to design an on trend accessory that fuses technology and cutting edge design to deliver a truly pioneering fashion product that will be showcased in Nicoll's Autumn/Winter 2012 runway show.
Talking about the event, Matthew said: "It's a proper Celebration of British fashion and it's about brand building and having fun with people who have a keen interest in fashion," he told us. "Though having said that, I have just sold a dress to someone I thought would be an unlikely buyer - so we're capturing new customers too."