Colin Firth has topped a poll to find Britain's best looking man beating off competition from Rupert Everett, Clive Owen, Russell Brand and Daniel Craig.
Colin Firth has been named Britain's best looking man.
Sally Allen, of Wizard Jeans which commissioned the survey, said: "A handsome profile may be heaven-sent but looking good is usually a much more down-to-earth process, concerned with grooming and making the most of your natural attractiveness.
"I've heard girls talking about Colin Firth's brooding good looks when they are probably referring to his demeanour, grooming and image. And that's something you can work on.
"But it's unlikely that many men will be able to recreate the magical moment when Mr Darcy came out of the lake, dripping wet - yet positively perfect and sexy - making all the women watching take a very deep breath."
Original James Bond star Sir Sean Connery, was voted ninth, while soccer superstar David Beckham and actor Orlando Bloom narrowly missed out on the top ten coming in at numbers 11 and 12 respectively.
Wizard Jeans Britain's Best Looking Man poll top five:
1. Colin Firth
2. Rupert Everett
3. Clive Owen
4. Russell Brand
5. Daniel Craig