'Mrs Eastwood and Company', the new E! reality show following the family of Hollywood legend Clint Eastwood, premiered on Sunday evening (May 21, 2012). The focus of the documentary centered on Clint's wife Dina Eastwood and her managing of the up-and-coming South African band Overtone.
On the premiere episode, Dina puts a stop to her daughter Morgan, 16, getting her bellybutton pierced, but gets a piercing of her own! Speaking to US weekly after the show had aired, Dina explained, "The bellybutton piercing was pushing it a little far.[but] I won the battle and the war!". Fans of Clint Eastwood may have been a little disappointed that the actor didn't feature prominently in the season premiere of the show, though his model daughter Francesca spoke of her father's casual parenting technique, saying "He's there if you need him to be there, but he's not in your face". Dina herself explained that she has no intention of persuading the Dirty Harry star to appear, saying, "I'm not putting Clint's life out there.I don't need that [reality show] income to survive.That's not my motivation".
Dina first discovered the boy-band Overtone while Clint was shooting his movie Invictus in 2009. Recently, the band has performed as a support act for Corinne Bailey Rae and ONEREPUBLIC.